Situation: The Emmy award-winning series, Mad Men returned for its third season on August 16th, 2009. Comcast’s Bay Area affiliate wanted to tie into the excitement surrounding this popular series by giving their California subscribers added value for being loyal customers. To help Comcast meet their business building needs, AMC provided exclusive content for their Buzz magazine, a regional publication featuring advertorial articles about popular programs available on Comcast. The article was further paired with an exciting sweepstakes opportunity for a winner and their guest to attend the exclusive Los Angeles screening of the program.
Solution: Havit created, implemented and executed the intricate components of this sweepstakes. From developing the sweepstakes website to managing the winner selection and prize fulfillment, Havit is a one-stop-shop to put ideas into action and see results.
Results: Although the magazine was the primary communication tool for the sweepstakes, AMC was excited to see the contest go viral hitting Twitter, Facebook and their own blog site a little over 48 hours after launch. Through the magazine promotion and social media component the sweepstakes received close to 1,500 entries. The promotion was in support of the season 3 premier of Mad Men which delivered the highest rated program for the network in households, demo and cume ratings.